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The Importance Of Finding What You Need

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  • The Importance Of Finding What You Need

    When developing a website with affiliates in mind, how important do you think it is to make the landing page as user friendly as possible? Namely, to get a visitor to easily view ads without the ads being intrusive. It seems to me that ease of viewing and use would be the first step in getting customers.

  • #2
    Nothing is as useful to a conversion campaign as the landing page. A visitor to your website prefers to get the information they want in the shortest time possible. Have you heard of the HBICC formula for ensuring performance?

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    • #3
      The page has to load very quickly. So many people want to liven up their landing page with images and videos, but it really bogs things down which inevitably increases the bounce rate.

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      • #4
        Originally posted by Miranda Williams View Post
        The page has to load very quickly. So many people want to liven up their landing page with images and videos, but it really bogs things down which inevitably increases the bounce rate.
        Which may be why there has been so much talk about 5G. Sometimes I wish people would just take the time to read a good article. That can explain something just as good as a video and it doesn't load slow.

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