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How has affiliate marketing changed?

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  • How has affiliate marketing changed?

    Affiliate Marketing is not just here to stay; it is ruling the online space as well. By the year 2020, retailers could surpass the $6 billion mark, in spending. Now we have data-based tools that give accurate projections, hence helping in the development of winning affiliate strategies. What else has changed?

  • #2
    Affiliate marketing has come a long way, and industry statistics show steady growth. In the US alone, the spending increases annually by 10.1%. Presently, it is among the most popular tactics used to generate revenue and drive sales. It is no wonder that fashion is the most popular affiliate marketing category!

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    • #3
      I agree. Affiliate marketing is no longer an overlooked business model. I think that now, as long as online shopping exists, affiliate marketing will continue to exist. And it's only getting stronger!

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      • #4
        Originally posted by Chris Edwards View Post
        Affiliate marketing has come a long way, and industry statistics show steady growth. In the US alone, the spending increases annually by 10.1%. Presently, it is among the most popular tactics used to generate revenue and drive sales. It is no wonder that fashion is the most popular affiliate marketing category!
        I am curious to know why fashion has emerged as a popular category? What is driving increased conversion rates? I assume that major brands have made a mark online.

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        • #5
          It seems to be much more competitive than I remember in days past. There is just so much more to sift through and different ways of marketing in this fashion. It kind of forces a person to pick a table and work with just one method.

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          • #6
            Originally posted by Don Kyle View Post
            It seems to be much more competitive than I remember in days past. There is just so much more to sift through and different ways of marketing in this fashion. It kind of forces a person to pick a table and work with just one method.
            I agree that it has become more competitive and there are (now) a variety of ways to market a product. There is also more regulation, which is a boost to the consumer. I reckon that a lot more will change in the next decade and beyond!

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