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  • Push traffic

    What are your thoughts considering the increased presence of mobile devices? It is a new affiliate marketing trend that has been growing in momentum, over the last few years. There is the benefit of a highly engaged audience and high viewability (which could lead to increased reach and performance).

  • #2
    If you like to play the odds, push is a good thing. You have to consider your audience though. You have to push something that caters to the demographic of both the product and the people using the mobile device. That may be stating the obvious, but sometimes people forget the basics.

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    • #3
      I am very new to all this, so I have never heard of push traffic before. What exactly is push traffic? Is it something similar to mass SMS marketing?

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      • #4
        Originally posted by Nadja Taneva View Post
        I am very new to all this, so I have never heard of push traffic before. What exactly is push traffic? Is it something similar to mass SMS marketing?
        Have you ever visited a website and had it ask if you may want to receive notifications? Clicking 'Allow' allows you to receive messages (mostly a landing page) directly on your browser, irrespective of whichever website you are visiting at any moment. Such notifications can also appear on a mobile device, mostly on the lock screen!

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        • #5
          On my personal end of this, I never click yes. I would rather look for something on my own. That's why, on my business end, I don't practice this.

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          • #6
            Originally posted by Bernie Mills View Post
            If you like to play the odds, push is a good thing. You have to consider your audience though. You have to push something that caters to the demographic of both the product and the people using the mobile device. That may be stating the obvious, but sometimes people forget the basics.
            Those odds won't last very long in my opinion. I think this is a trend that will end as fast as it started. Most people I know find them annoying. "Pushy" if you will.

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            • #7
              Originally posted by Chris Edwards View Post

              Have you ever visited a website and had it ask if you may want to receive notifications? Clicking 'Allow' allows you to receive messages (mostly a landing page) directly on your browser, irrespective of whichever website you are visiting at any moment. Such notifications can also appear on a mobile device, mostly on the lock screen!
              Oh! That! I see. Yes, I have seen those kinds of notifications a lot lately. Do they actually work? I am not sure I would want to use that, because they are kind of annoying. Don't you think?

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              • #8
                Originally posted by Nadja Taneva View Post

                Oh! That! I see. Yes, I have seen those kinds of notifications a lot lately. Do they actually work? I am not sure I would want to use that, because they are kind of annoying. Don't you think?
                I find them very annoying, but many people click on these links without understanding what they entail. I agree that they won't last for so long; they can be quite a distraction!

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                • #9
                  To some extent, the fate of push traffic seems to be at stake. Browsers like Google and Mozilla have started tightening the rules for sending push-notifications, hence it may not be easy for large advertisers and affiliate marketers in future.

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                  • #10
                    Originally posted by Terrence Stephens View Post
                    To some extent, the fate of push traffic seems to be at stake. Browsers like Google and Mozilla have started tightening the rules for sending push-notifications, hence it may not be easy for large advertisers and affiliate marketers in future.
                    And I think that's because the public spoke. I think push traffic was started by someone who saw a way to market that wasn't done before and gave it a shot. They didn't seem to think of the chance that it might annoy people.

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                    • #11
                      Originally posted by Bernie Mills View Post

                      And I think that's because the public spoke. I think push traffic was started by someone who saw a way to market that wasn't done before and gave it a shot. They didn't seem to think of the chance that it might annoy people.
                      Very true. Think about the countless number of people that click on these notifications without even checking what they entail? Whoever started this must have done thorough research on its chances of success!

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