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Ad Space Growing While Traffic Is Shrinking

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  • Ad Space Growing While Traffic Is Shrinking

    Has anyone else noticed this? It seems to have been a trend since late last year (At least that's when I first noticed it) and it has made things a bit harder than normal.

    Is there a way that we as marketers can help reverse this trend?

  • #2
    I've noticed that sponsorships and native ads are taking over and really blurring the lines between original content and selling. Some online magazines are becoming exceptionally bad with this. I'm not sure what we can do about it though.

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